Our
voice

Tigre is the brand that shows how our solutions solve everyday problems. It reflects what we deliver in practice and strengthens our connection with the people who make things happen, showing how our global strength translates into closeness.

Here you will find all the guidelines for speaking on behalf of the Tigre brand.

Tone of voice

Tigre's voice has:

Simplicity that connects

Our language is accessible.

Simplicity that connects

Our communication is peer to peer — people speaking to people.

Simplicity that connects

We create texts in which people can recognize themselves, relate, and connect.

Engaging warmth

The way we speak is light and spontaneous.

Engaging warmth

It has rhythm and creates a sense of closeness. It carries the warmth of a brand that enjoys communicating.

Engaging warmth

We create texts that draw from everyday life. They feel familiar, which is what makes them engaging.

Presence that builds trust

We speak with the confidence and clarity of a brand that knows what it is doing, but never with arrogance.

Presence that builds trust

We build credibility by showing real results.

Presence that builds trust

We create texts that foster engagement and show that we stand side by side with our audiences, supporting them and helping improve the present and the future.

Three expressive territories that help bring Tigre’s personality to life and adapt to the brand’s communication goals and needs:

What it talks about

- What problem the product solves and how it solves it for the consumer.
- What the product does, how it works, and what concrete benefit it delivers.
- The connection it creates with users and communities.
- What makes it more modern, efficient, and relevant.
- Its leadership and technical authority in the category.

Who it speaks to

- Technical professionals (installers, plumbers, engineers, architects).
- Resellers and distributors.
- End consumers.
- Sales teams and commercial teams.
- Construction companies and contractors.
- The public sector and agribusiness (when the focus is on solutions).

When it speaks

- When you want to show presence and reliability in everyday life.
- When it is at the time of choice or use.
- When you want to show practical innovation.
- When you want to reinforce relationship and presence.
- When you want to educate or empower.
- To generate action (sale, test, reminder).

Where it speaks

- At the point of sale (resellers, home centers, building supply stores).
- In catalogs, brochures, and technical sheets.
- On packaging and labels.
- At trade shows and commercial activations (Feicon, Construsul, regional events).
- In relationship and loyalty channels.
- In digital and content channels.
- In technical support and after-sales channels.
- In communication campaigns and media.

How this works in practice

Here, the message focuses on concrete benefits, with a practical tone and a light, everyday sense of humor that creates closeness and strengthens the connection with the people who make things happen.

Simplicity that connects

Simplicity becomes even stronger, because we need to make decisions easier, teach usage, and create a direct connection with installers, consumers, and sales teams.

Our voice prioritizes

Showing how our solutions solve everyday problems clearly and simply.

Our voice avoids

Complex expressions or long, tiring texts.

Example:

Easy to install, hard to beat for quality.

Example:

A hydraulic system that optimizes hydrodynamic performance.

Engaging warmth

Simplicity also becomes even stronger, because we need to make decisions easier, teach usage, and create a direct connection with installers, consumers, and sales teams.al

Our voice prioritizes

Strengthening our connection with the people who make things happen, through a spontaneous tone rooted in everyday language.

Our voice avoids

Excessive humor, slang, and sensitive or controversial topics such as religion and politics.

Example:

Better to have Tigre on hand than redo an entire installation.

Example:

What's more, in the Grupo Tigre family there is always room for new partnerships.

Presence that builds trust

The presence that builds trust remains strong, but with a focus on the real performance of our solutions: efficiency, durability, and applied technology.

Our voice prioritizes

Showing how our global strength translates into closeness, with a tone that reinforces credibility and support.

Our voice avoids

Sounding superior or distant from every jobsite, every home, and every community.

Example:

Major sanitation projects start with Tigre.

Example:

Only Tigre knows what is best for your jobsite.

Some examples that show Tigre’s voice in everyday use

Works and renovations

Green areas and farming

Sanitation and management

Tagline

All set. All Tigre.