Primary palette

The brand’s primary color is Tigre Blue, and it represents trust, robustness, and credibility. Whenever possible, it should be used as the dominant color in compositions, in line with the color codes defined below:

Tigre
Blue

RGB

00/70/191

HEX

#0046BF

CMYK

100, 52, 0, 0

Pantone®

2728C

Secondary palette

The secondary palette complements the primary palette and brings greater flexibility to visual compositions. Its colors should be used as support, creating contrast, hierarchy, and visual variety without competing with the brand’s primary color.

Orange Tigre

RGB

255/130/00

HEX

#E27F20

CMYK

0, 57, 100, 0

Pantone®

151C

Sand

RGB

245/240/216

HEX

#F5F0D8

CMYK

0, 3, 16, 2

Pantone®

P 7-9 CM

Light Blue

RGB

46/165/255

HEX

#2EA5FF

CMYK

68, 10, 0, 00

Pantone®

298C

Grupo Tigre Blue

RGB

00/35/117

HEX

#002375

CMYK

100, 52, 0, 37

Pantone®

2147C

For printed applications, Pantone® should always be used as the main color reference, regardless of substrate or printing process. Variations in paper, finish, and technique can affect color perception. That is why the Pantone reference ensures greater fidelity and visual consistency for the brand across different materials.

Color distribution

Color distribution is essential to maintaining visual balance and information hierarchy. The primary palette should predominate, while secondary colors should be applied selectively and strategically.