96px
Newbery Sans Pro
Newbery Sans Pro
AaBbCcDdEe
@#$&!01234
PT
Typography
Typography is one of the pillars of Tigre’s visual language. It acts as a structuring element of communication, ensuring clarity, hierarchy, and consistency across every brand touchpoint, from institutional materials to product applications.
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Institutional typography
Tigre Sans is Grupo Tigre’s institutional typeface. Its contemporary design, with clean lines and balanced proportions, was developed to offer high legibility, versatility, and a distinctive personality within the brand’s visual system. It should be the primary typeface across all institutional communications, brand materials, products, and digital environments, ensuring visual unity and consistent recognition.
Weights in use
The range of Tigre Sans weights makes it possible to create contrast, hierarchy, and visual rhythm in compositions. Use only the weights indicated on this page, respecting their intended functions and avoiding excessive or unapproved combinations.
Tigre Sans Compact and Italic
Our font flows.
ABCDEFGHIJKLM-ABCDEFGHIJKLM
0123456789., $€£¥&! @#%&* ()?
This is Tigre Sans Compact set in light.
This is its italic version.
Our font flows.
ABCDEFGHIJKLM-ABCDEFGHIJKLM
0123456789., $€£¥&! @#%&* ()?
This is Tigre Sans Compact set in medium.
This is its italic version.
Our font flows.
ABCDEFGHIJKLM-ABCDEFGHIJKLM
0123456789., $€£¥&! @#%&* ()?
This is Tigre Sans Compact set in bold.
This is its italic version.
Tigre Sans Regular and Italic
Our font flows.
ABCDEFGHIJKLM-ABCDEFGHIJKLM
0123456789., $€£¥&! @#%&* ()?
This is Tigre Sans Regular set in light.
This is its italic version.
Our font flows.
ABCDEFGHIJKLM-ABCDEFGHIJKLM
0123456789., $€£¥&! @#%&* ()?
This is Tigre Sans Regular set in medium.
This is its italic version.
Our font flows.
ABCDEFGHIJKLM-ABCDEFGHIJKLM
0123456789., $€£¥&! @#%&* ()?
This is Tigre Sans Regular set in bold.
This is its italic version.
Tigre Sans Wide and Italic
Our font flows.
ABCDEFGHIJKLM-ABCDEFGHIJKLM
0123456789., $€£¥&! @#%&* ()?
This is Tigre Sans Wide set in light.
This is its italic version.
Our font flows.
ABCDEFGHIJKLM-ABCDEFGHIJKLM
0123456789., $€£¥&! @#%&* ()?
This is Tigre Sans Wide set in medium.
This is its italic version.
Our font flows.
ABCDEFGHIJKLM-ABCDEFGHIJKLM
0123456789., $€£¥&! @#%&* ()?
This is Tigre Sans Wide set in bold.
This is its italic version.
System typography
When the institutional typeface cannot be used, Verdana may be used as the supporting typeface.
Because it is natively available across many operating systems, it should be used in HTML-based materials such as email signatures, in documents that will be opened by third parties such as spreadsheets and presentations, or when software limitations apply.
Verdana Regular and Italic
ABCDEFGHIJKLM—ABCDEFGHIJKLM
0123456789., $€£¥&! @#%&* ()?
This is Verdana Regular in a medium title.
This is the Italic version.
Verdana
Bold
and Italic
ABCDEFGHIJKLM—ABCDEFGHIJKLM
0123456789., $€£¥&! @#%&* ()?
This is Verdana Regular in a medium title.
This is the Italic version.
Interaction with graphic elements
Within Tigre’s visual language, typography is part of the composition as it interacts with other graphic elements, and that interaction must always follow basic composition rules to always ensure coherence.
Application examples
Typographic guidelines
Hierarchy between pieces of information is essential for clear and effective communication.
Typographic compositions should be intentional, with noticeable contrast between titles, subtitles, and longer text blocks. Reading order should always be considered, and sizes should create a clear visual distinction between different levels of information.
Hierarchy between pieces of information is very important.
Titles
Use Tigre Sans Bold,always highlighting the main message. Size (ref): 92 pt
Text compositions should always be intentional. When defining text sizes, there should be noticeable contrast between them.
Subtitles
Use Tigre Sans Regular.
Size (ref): 40 pt
Reading order should always be taken into account. The most important information should appear larger and clearer, while longer paragraphs should appear in a smaller size.
Medium/long body text
Use Tigre Sans Regular.
Size (ref): 24 pt
grupotigre.com.br
@grupotigre
Linkedin/Grupo Tigre
Highlights in headers or footers
Use Tigre Sans Wide.
Size (ref): 16 pt
Best practices
Below are tips and suggestions for compositions aligned with the brand’s principles.
01
Priority alignment:
left
left
Clarity in composition is fundamental. For that reason, left alignment should always be prioritized.
02
Secondary alignment: centered
When text is short and the goal is to maximize impact, it may be centered.
03
Tertiary
alignment:
stacked
alignment:
stacked
As an alternative to centered alignment, short, high-impact texts may be aligned according to the margins defined in the document.
