Differentiators

We are talking about two brands that share the same purpose, but express themselves in complementary dimensions and serve distinct needs.

It adopts more neutral and elegant accents,
reinforcing a more
institutional presence

Amplifies colors and shape proportions
in a more vibrant expression, designed
to spark curiosity and delight the
eye.

Design Language flexibility system

This section was created to guide design decisions for
a clearer and more strategic way in activations.

Mandatory design resources
for all executions.
Ex: Symbol, color proportions, shapes, transparencies, furniture style, etc.

Components that help translate different expressions of Grupo Tigre or Tigre within the composition

Elements that offer more creative freedom to generate engagement and build memorable brand experiences in physical spaces

Controlled flexibility
system

Fix

Ever-present
items

Fix

Flex

Free

Iconic ingredients

Secondary ingredients

Water

Pipes and fittings

Paw

We are blue

Gradient

Transparency

Ribbed

Smart serving

Shapes

Texture

Aesthetics

Tubular structure

Furniture and
object curation

Guidelines for choosing items to purchase or rent to furnish spaces

When choosing furniture and accessories, define key pieces as focal points. Build the environment with elements that complement each other in color, material, or shape. Balance functionality and personality: every piece must have a purpose. Avoid excess to create cohesive and balanced compositions. This section provides a style guide, highlighting design attributes to consider and avoid.

Robust
furniture

One of the possible styles for choosing furniture within this Design Language is what we can call "simple and robust," where the main attributes are more geometric lines with generous proportions, featuring a curvilinear design and a minimalist aesthetic.

Tubular
furniture

Another style option that can be combined with the one previously presented is one that features tubular structures as part of the design, while still maintaining a robust and minimalist aesthetic.

Objects

Accessories follow the same line as the furniture: minimalist lines, geometric shapes, robust proportions, and tubular structures. Rugs and carpets should match this aesthetic, with similar shapes and colors or custom-made pieces. Transparent blue acrylic can be used as a detail, without being a focal point.