Brand in use

Its design and usage rules were created to ensure legibility, presence, and integrity, regardless of the medium or scale of application. For that reason, all the decisions presented below must be followed as an essential part of building and maintaining the brand over time.

The brand

The Tigre logo was designed to ensure legibility, presence, and recognition across different environments, especially on products and packaging. Its construction prioritizes formal simplicity and visual impact, allowing for consistent applications across different scales and materials.

Brand versions

The Tigre brand has specific color versions for different uses. Whenever possible, the positive version should take priority, while the reverse version is intended for dark backgrounds or those with greater visual density.

Positive version

Primary version for light backgrounds

This is the brand’s primary version, recommended for light, uniform backgrounds, as it ensures contrast, legibility, and institutional recognition.

Reverse version

Primary version for dark backgrounds

Recommended for dark backgrounds or those with greater visual density, it ensures clear legibility and preserves the integrity of the logo.

Symbol

The Tigre brand symbol is a supporting element of the brand identity and must always be used together with the Tigre logo. It must not be used on its own in compositions. The paw visually reinforces the brand, preserves its formal attributes, and expands recognition when integrated with the Tigre name, even at small sizes.

The paw

The paw is the graphic symbol of the Tigre brand. It works as an element of immediate recognition and reinforces the identity’s distinctive character, both as a visual signature and as a supporting resource in specific applications.

Position

The placement of the Tigre brand must respect a minimum clear space equivalent to 5% of the composition’s largest dimension, whether width or height. This margin serves as required clear space, ensuring the brand’s legibility, prominence, and visual integrity within each composition.

Centered

Recommended for institutional pieces, covers, packaging, and higher-impact applications. Centered alignment reinforces prominence and visual balance.

Stacked

Recommended for vertical formats or narrow areas. This option makes better use of space and preserves legibility.

Horizontal

The horizontal application is best suited to wide layouts and landscape formats. It favors continuous reading and integrates well into broader grid systems.

Reduction

The brand must not be reduced below the minimum size required for legibility. Applications below that limit compromise recognition and visual clarity.

Protection area

The protection area establishes the minimum space around the brand, ensuring that no other element interferes with its legibility.

Product brand

The protection area of the brand is proportional to the size of the logo’s paw and defines the minimum space around the design, ensuring legibility and prominence in any application.

Paw

The protection area for the paw is defined based on its largest compositional module and ensures that the element maintains clarity and prominence within the composition.

Brand over images

When applying the Tigre brand over images, contrast and legibility must be ensured. Areas with less visual noise should be prioritized, and when needed, the appropriate color versions should be used.

How to use it

Whenever possible, the reverse version of the brand should be used to ensure the background does not interfere with legibility or compromise the integrity of the design. If the image does not offer enough contrast for that version, the positive version should be used over light areas of the photograph.

Correct use of branding over image.

Incorrect use of the trademark over image.

Use on color backgrounds

Grupo Tigre’s institutional colors reinforce the identity and visual consistency of the system. The brand must always be applied in line with the defined palette to ensure proper contrast against the background.

Examples

The examples below show correct applications of the Grupo Tigre brand in graphic compositions and serve as a reference for maintaining consistency and brand recognition.