Inspirational materializations

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Disclaimer

The following examples present conceptual explorations that
illustrate the potential of language and spark new perspectives
and stimulate the evolution of future solutions, in a way
inspirational. Therefore, they should not be interpreted as
direct responses to specific briefs, but rather as
strategic drivers that guide creative thinking
and expand the repertoire for applications in different contexts and
investment levels.

Segmentation of the
spaces presented

POP-UP brand space
for internal audiences

Brand space at events
for end consumers (B2C)

Space for promoting
products and business (B2B)

Controlled flexibility
system

POP-UP brand space
for internal audiences

Another style option that can be combined with the one previously presented features tubular structures as part of the design, while still maintaining a robust and minimalist aesthetic.

Brand space at
consumer (B2C)
events

A space that allows for social interaction and public engagement with educational possibilities. Communication focused on brand messaging while presenting some products in an inspirational way. Opportunity for sensory experiences.

Construction system
inspired by the pipe
POP-UP

Based on the compact concept, we created a construction principle that serves various functions in larger spaces.

Examples: Display modules, panels, service counters, interactive spaces, demo TV corners, etc.

Brand space at a sporting event

Billboards, Tigre look & feel
Approx. 100m2

Pipe aesthetics
and gigantism

Visual interest, surprise, and impact

Modular construction
principle

Versatile and smart

Sensory experience
"Pipe wall"

Leave your mark with Tigre.
More than just pipes, this is a space for
exchanges and connections

An activation that starts with the most recognizable element of the Tigre brand, the pipes, to build an experience that goes beyond the product. It transforms raw material into a meeting point, inviting the public to interact, express themselves, and create new connections, reinforcing the image of a brand that is approachable, human, and contemporary.

Lounge area and photo opportunity

Paw-shaped communal sofa with USB charging ports for mobile phones.

In events with controlled ambient lighting, it is possible to use projection mapping on the paw for a more immersive experience.

Moving textures

Interactive experience
"X-ray tunnel"

Sliding TV system on rails that reacts to printed images by adding a layer of information, simulating an "X-ray" effect that lets you see Tigre products through walls.

Broad communication opportunity

Sliding TV system on rails that reacts to printed images by adding a layer of information, simulating an "X-ray" effect that lets you see Tigre products through walls.

TV demo and smart water service

Sliding TV system on rails that reacts to printed images by adding a layer of information, simulating an "X-ray" effect that lets you see Tigre products through walls.

Space for product promotion and Business (B2B)

PERMEABLE space with no obstacles for high-traffic access. Didactic communication focused on product demonstration. Plenty of space for networking and meetings, including some private rooms.

Business trade show in an exhibition hall

Indoors, Tigre look & feel
Approx. 280m2

Portal and photo opportunity

Broad networking opportunity

Central café, bistro tables, and meeting rooms

Permeable layout

High traffic with a focus on demonstration and networking

Modular Construction System

Broad communication
opportunity

Correct use of oblong shapes

Oblong shapes may be used in trade show and event environments within the brand space. 

Incorrect usage

Graphic language for spaces
Communication materials for spaces follow the same guidelines as the brand's visual language, with layouts structured on a modular grid. However, exclusively in physical environments, communication materials may feature circular and oval shapes in the design of display niches, integrated into the formal nature of the Design Language as a special three-dimensional feature.