Photography
Grupo Tigre’s photography expresses our purpose of transforming people’s quality of life through responsible, reliable, and sustainable solutions.More than simply capturing images, photography must communicate presence, trust, and commitment to both the present and the future, reflecting Grupo Tigre’s presence in the environments where life happens.
Overview
Tigre images focus on the real use of products and solutions in everyday life. Photography should convey clarity, purpose, and trust, avoiding artificial staging, humorous treatments, or overly advertising-driven compositions.
Our style
Tigre’s photographic style is human, natural, and authentic. We look for images that convey truth, closeness, and functionality, with realistic lighting and simple compositions.
Real action
Images should show people in action, using products or interacting with Tigre solutions in a natural and functional way.
Everyday life
Scenes from everyday life in real environments should be prioritized, showing the products in practical use.
Closeness
Close framing and spontaneous expressions help create connection and empathy with the viewer.
Treatment
Image treatment must respect the reality of the scene. Adjustments to color, contrast, and light should be subtle and balanced, preserving natural tones and avoiding filters or artificial effects.
Environment
Environments should be real and contextualized, such as homes, jobsites, installations, technical areas, and workspaces. They should reinforce the products’ functionality and Tigre’s presence in concrete situations.
People
People are at the center of Tigre’s visual narrative. They should be portrayed with respect, diversity, and authenticity, always connected to their life or work context.
