Iconic Ingredients

Honoring what makes us unique

These are the essential elements of every activation, forming the foundation for an environment that is truly recognizable as both Grupo Tigre and Tigre. Combined, these elements bring strength and visual interest to every composition, while establishing a strong focal point for recognition that captures attention and reinforces the brand's key assets.

Water

We are

blue

Dominance of blue tones and
monochromatic spaces

Gradient

With transparencies or
in motion via
LED displays

Transparency

Blue in special details

Transparency with effect

ribbed

Transparent
or blue

Incorrect usage

Some examples of what not to use in Tigre scenic spaces.

Do not use environments that are overly blue, dark, or cold. Always seek balance by composing with the other Design Language ingredients

Do not use interpretations of the gradient; only use the printed files from the graphic language

Do not use colors that are not aligned with the brand guidelines

Do not use images that are too bright or lack any type of contrast

Purpose

Taking the way we serve
water to the next level,
with intelligence and aligned messaging

The legacy
of pipes and
fittings

Shapes

Inspired by the world of Tigre pipes and fittings, we have defined circular shapes, oval shapes, and generous radius curves as the core repertoire for compositional designs and style choices.

Core repertoire for
compositional designs

Inspiration

generous radius curves

oval shapes

circular shapes

Pipes and Fittings

Textures

Textures created by pipes or
tubular sections provide rhythm and
visual interest

Pipes and Fittings

Aesthetics

Tubular structures combine
form and function, adding
color and meaning to space items

Pipes and Fittings

Structures

Tubular structures combine
form and function, adding color
and meaning to space items

TIGRE
Paw

Icon

An undisputed brand icon, the paw is strong enough to be used in a sculptural and autonomous way in the strategic signage of spaces

Incorrect uses

Some examples of what not to use in Tigre paw scenic spaces.

Do not use graphic elements or text inside the three-dimensional paw.

Do not use the paw as a display for products or other objects.
And do not alter the shape of the paw.

Ingredients

secondary

They add meaning and
reinforce personality

These are complementary elements that offer more flexibility to create innovative and distinctive compositions. They add layers of meaning and novelty, inviting the exploration of different atmospheres that elevate activations to a new level. This set of elements also provides the right tools to reflect aspects that differentiate the look & feel of Grupo Tigre de Tigre.

Color palettes adapted for spaces:

We adapted the visual language palettes by eliminating the darkest blue
dark and replacing off-white and sand tones with white, in addition to
of adjusting the overall proportions.

Main Materials

Glass, Polycarbonate, Acrylic, Glass and Formica