Tagline
Solutions for life
It makes what we do tangible in a plural, multifaceted way.
It clearly expresses who we do it for and why we do it.
PT
Verbal language
Every brand needs its own way of speaking.
A set of words and expressions that conveys its personality and shapes how it shows up in the world and connects with its audiences.
Our voice
Grupo Tigre is the brand that represents our institutional presence.
It is the brand that expresses our leadership, legacy, and purpose, reflecting the strength of a multinational company that connects businesses, people, and solutions to improve life.
It is the brand that expresses our leadership, legacy, and purpose, reflecting the strength of a multinational company that connects businesses, people, and solutions to improve life.
Here you will find all the guidelines for speaking on behalf of Grupo Tigre.
Tone of voice
Grupo Tigre's voice has:
A powerful, flexible voice with a tone that adapts to the brand’s communication needs.
How this works in practice
The tone prioritizes clarity, humanity, and responsible authority — an essential combination for engaging with investors, governments, the press, and major stakeholders.
Simplicity that connects
It shows up in a balanced way, creating closeness without losing its institutional tone.
Our voice prioritizes
Talking about strategy, innovation, and positive impact in the world in a simple way.
Our voice avoids
Difficult words and corporate jargon, or speaking in a way that feels shallow and oversimplified.
Example:
We are more than pipes and fittings because life requires more than that.
Example:
A robust and complete portfolio of solutions to optimize processes and preserve resources.
Sympathy that captivates
It also shows up in a balanced way, creating closeness without losing its institutional tone.
Our voice prioritizes
Valuing culture, engaging people, and creating closeness with a light, familiar tone.
Our voice avoids
Excess of any kind, whether too formal or too familiar.
Example:
A better world starts with determination.
Example:
Come on in, there is always room in the Grupo Tigre family for new partnerships.
Presence that generates trust
It is strongest here, because this is where we communicate legacy, strategic vision, positive impact, and international leadership.
Our voice prioritizes
Showing our multinational presence and our integrated solutions to convey confidence, credibility, and partnership.
Our voice avoids
Overblown promises or overly self-congratulatory messages that may sound arrogant.
Example:
Innovative solutions that improve where people live.
Example:
We are the biggest and the best at offering sustainable solutions to more than 25 countries. We are Grupo Tigre.
Some examples of Grupo Tigre’s voice in everyday use
How Grupo Tigre speaks to partners and investors
How Grupo Tigre speaks to public agencies
How Grupo Tigre speaks to large-scale clients
How Grupo Tigre speaks to employees
Manifesto
We believe there is one way —
and only one way —
to transform people’s quality of life:
by staying close.
By understanding what is urgent today
in order to shape the future,
in the city or in the countryside,
in Brazil or abroad.
For more than 80 years, the world has been changing, and we have been
building alongside it.
Preserving resources,
finding ways to make processes smarter.
We are among those who believe that moving forward is not enough —
people must come first. Always.
Our innovation must make sense.
Our technology must make things happen.
Our engineering must be made for people like us.
We are more than pipes and fittings
because life asks for more than that.
And if needs are many,
the answers also must be plural.
Tigre Group.
Solutions for life.