Overview

Images should show Grupo Tigre in action, close to people, attentive to context, and committed to delivering solutions that make a real difference in the everyday lives of millions of people.

Our style

Grupo Tigre’s photographic style is human, authentic, and consistent. We seek images that reflect real work, genuine relationships, and authentic environments, avoiding aesthetic excess or artificial staging.

Macro and micro

We use macro and micro approaches to highlight both the details and the bigger picture, bringing our different areas of activity into focus.

Blurs lenses

The use of blur and depth of field helps highlight people, gestures, and important moments, creating narrative focus and a sense of closeness.

Inspirational photos

Inspirational photography should create identification, optimism, and a sense of purpose. It should express emotion, well-being, and connection to the future.

Treatment

Image treatment should maintain the balance between the brand’s visual language and the composition of the scene, reinforcing clarity and trust. Natural skin tones, balanced colors, and controlled highlights should be prioritized, and whenever possible, cooler palettes should be favored in contrast with the warm tones of human skin. Filters, effects, or excessive stylization should be avoided.

Production and presence

The environments portrayed should reflect Grupo Tigre’s real-world presence: industry, the field, infrastructure, offices, research, and development.

People

People should be portrayed in a natural, respectful, and contextualized way, always connected to their living or working environment. Medium or close framing should be prioritized, with moderate breathing room that highlights real gestures, expressions, and interactions. Direct eye contact with the camera is not required: spontaneous moments and authentic actions should be prioritized. Images may show people individually or in groups, as long as they reinforce closeness, coexistence, and collaboration.