Tigre Sans is Grupo Tigre’s institutional typeface. Its contemporary design, with clean lines and balanced proportions, was developed to offer high legibility, versatility, and a distinctive personality within the brand’s visual system. It should be the primary typeface across all institutional communications, brand materials, products, and digital environments, ensuring visual unity and consistent recognition.

The range of Tigre Sans weights makes it possible to create contrast, hierarchy, and visual rhythm in compositions. Use only the weights indicated on this page, respecting their intended functions and avoiding excessive or unapproved combinations.

When the institutional typeface cannot be used, Verdana may be used as the supporting typeface.

Because it is natively available across many operating systems, it should be used in HTML-based materials such as email signatures, in documents that will be opened by third parties such as spreadsheets and presentations, or when software limitations apply.

Beyond its informational role, typography can also be explored as a graphic element within the visual language. The expressive use of words, numbers, and scale reinforces the brand’s identity and creates high-impact compositions.

Whenever appropriate, textual and numerical information should be highlighted through expressive sizing, in line with Grupo Tigre’s visual principles.