Estratégia | Grupo Tigre

PURPOSE

To transform

people’s quality of life

caring for water and

the environments

where we live.

PURPOSE

Transform

The quality

Of Vida das

people,

Water and of

environments in

that we live.

Key messages

Each audience has a unique relationship with the brand. Our communication starts from a clear strategic direction and unfolds into messages that connect values and tangible benefits for each audience.

(professionals, distributors, and end consumers)

Reliability and integrated solutions that make work easier

More than providing products, we deliver integrated solutions that reduce steps, save time, and solve challenges efficiently. Reliability is not just about technical performance — it means delivering on what we promise, being present when needed, and maintaining a high standard in every interaction.

Pride and purpose at work, with opportunities for growth.

Working at Tigre means being part of a team that builds solutions with a real impact on people’s lives and on community development. It means taking pride in a solid, innovative, globally recognized brand that values every employee as essential to its success.

It also means access to opportunities for personal and professional growth in an environment that encourages continuous learning, knowledge sharing, and active participation in building the company’s future.

Institutional and business partners

A strategic partnership that drives sustainable value and growth.

Tigre acts as a long-term business partner, offering solutions, technical expertise, and innovation to drive results. It is not just about providing products. It is about sharing a vision for the future, best practices, and opportunities that create value across the entire value chain. Sustainable value means balancing financial return, positive impact, and social and environmental development, ensuring that growth is solid and lasting.

Society and Communities

A commitment to positive impact and social development.

Tigre acts responsibly to create benefits that go beyond the business by caring for water, spaces, and the ties within the communities where it operates. Positive impact means protecting natural resources, improving quality of life, and fostering local economic and social development.

This commitment includes sustainable practices, social initiatives, and partnerships that expand the impact of these actions, always aligned with the brand’s purpose.

POSITIONING

VALUE PROPOSITION

We are Grupo Tigre

A multinational company providing solutions for infrastructure, construction, and smart water management.

For more than 80 years, we have led the market with quality, responsibility, and innovation that moves the industry forward and improves the lives of millions of people.

We turn experience and knowledge into reliable solutions that drive the market, preserve resources, and promote sustainable futures.

Guidelines

Confident in what we do, present in every delivery.

Confident

Present

For more than 80 years, we have delivered quality you can count on.

Our commitment goes beyond technical expertise: we stand alongside those who build, decide, and make things happen — whether in the field, on the jobsite, or in the store. 

We speak clearly, act with respect, and deliver responsibly.We inspire trust because we trust, too. Staying close is part of our essence.

We are always present where it matters most.

Innovation that transforms realities.

Intelligent

Innovative

We do not innovate for vanity, but out of urgency. Every solution is created to improve people’s lives, make processes smarter, preserve resources, and accelerate progress.

Here, innovation is transformation: technology with purpose, engineering with empathy, and a future we build every day starting in the present.

Global in vision, close in action.

Adaptable

Consistent

We are present in many countries while always maintaining the same essence.

We adapt our portfolio and channels to each context without ever giving up a single positioning that keeps us consistent and relevant wherever we operate.

Leadership that drives progress.

Transformative

Committed

More than keeping up with change, we drive transformation. Motivated by the desire to rethink standards and create solutions that move the industry forward, we act with responsibility, consistency, and respect for everyone we impact. We lead by example, ensuring that every step forward creates real and lasting benefits for people, businesses, and the planet.

Architecture

Our recommendation: rather than creating new brands, we should better organize the offerings that already exist.

The Tigre brand is already strong enough to cover the entire portfolio and connect with different audiences clearly and consistently. By using sub-brands only as an internal organizational tool, we avoid diluting investment and fragmenting the identity, while maintaining a single, strong market perception.

This brings clarity to the customer journey, reinforces Tigre’s central role, and at the same time preserves the internal logic of governance and management.

Our portfolio:

Construction and Renovation

Pipes and fittings
Electrical systems

Green Areas and Farming

Irrigation systems
Drainage
Agribusiness Solutions

Sanitation and Management

Watery supply solutions
Waste and wastewater treatment
Loss monitoring devices
Drainage

Finishing

Painting tools
Accessories

Strategy