Grupo Tigre’s color palette visually expresses our values, strengthens recognition, and ensures consistency across every touchpoint, from institutional to promotional materials. The correct use of color ensures unity, legibility, and impact while preserving the brand’s identity across different contexts and media.
Color distribution must follow the hierarchy of the palette to ensure balance and clarity in communication. Grupo Tigre Blue should be prioritized, with secondary colors used as support and off-white used to improve legibility and visual organization.
