PT
Illustrations
Grupo Tigre’s illustrations expand the brand’s expression and visually translate complex concepts in a sensitive, accessible, and contemporary way.
Concept
Grupo Tigre’s illustration system is built on abstraction and fluidity to represent people, environments, and impacts in a symbolic and inspiring way.
Organic shapes and gradients help build a visual language that conveys transformation and movement, evoking the fluidity of ink on paper.
Corporate
Impact
Inspiring
Incorrect uses
To ensure consistent and distinctive use of the illustrations, avoid situations like those shown in the examples below:
Do not apply them in black and white.
Do not add colors outside the original palette.
Do not alter the style of the linework.
Do not apply them over solid colors.
Do not add realistic details.
Do not add elements outside the established visual system.