Illustrations
Grupo Tigre’s illustrations expand the brand’s expression and visually translate complex concepts in a sensitive, accessible, and contemporary way.
Concept
Grupo Tigre’s illustration system is built on abstraction and fluidity to represent people, environments, and impacts in a symbolic and inspiring way.
Organic shapes and gradients help build a visual language that conveys transformation and movement, evoking the fluidity of ink on paper.
Corporate
The Corporate category represents real-world, contextualized situations within the Tigre Group universe, such as construction sites, installations, technical environments, workspaces, and professional relationships.
Illustrations should reinforce product functionality, the brand's presence in everyday life, and its application in concrete contexts, while maintaining a visual language that is fluid, light, and human.
Inspirational
The Inspirational category takes a more symbolic and emotional approach, aimed at representing people, possible futures, well-being, care, and transformation.
The illustrations can be more abstract and sensitive, using light, movement, transparency, and atmosphere to convey inspiration, closeness, and the impact of Tigre on people's lives.
Impact
The Impact category broadens the perspective on the positive effects generated by Grupo Tigre's solutions, connecting infrastructure, development, sanitation, housing, agriculture, and social transformation.
The illustrations should communicate scale, presence, and contribution, showing how the brand plays a role in building more efficient, safe, and sustainable environments.
Incorrect uses
To ensure consistent and distinctive use of the illustrations, avoid situations like those shown in the examples below:
